February 9

19 of the Best Performing Subject Lines We Tested in 2016

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So what makes a good subject line?

There’s a stack of best practices out there – but in my view, the role of the Subject Line is NOT just to get your email opened and read.

It should also avoid leaving your reader feeling ‘mis-sold’ or underwhelmed when it comes to digesting the content within the email.

This is a trick that so many Business Owners, Entrepreneurs and Marketers make when crafting the ‘perfect’ subject line.

They over promise, then fail to deliver in the content – leading to low engagement and unsubscribes.

So when it comes to drafting a subject line for your next email shot, consider asking yourself the following questions…

  • Is this subject line clear, simple, and honest? 
  • Does it add intrigue and provide a sense of urgency?

If the answer is yes, then you could be on to a winner…

Need some inspiration?

Here’s 19 of the best performing subject lines we tested in 2016!

  1. A powerful shortcut for [INSERT DESIRED RESULT]
  2. Are you busy on [INSERT DAY/DATE]?
  3. Don’t fret…
  4. Don’t forget [INSERT NAME] 🙂
  5. A quick follow up [INSERT NAME]
  6. This Is It…
  7. Action Required – [INSERT SUBJECT]
  8. Shut the Door. Have a Seat.
  9. By invite only…
  10. Back by popular demand
  11. Can this be our little secret?
  12. Did you see this [INSERT NAME]?
  13. You have first dibs!
  14. Things Just Got A Little Bit Better
  15. Fancy a date with [INSERT PERSON]?
  16. Need my help?
  17. I’d love to know what you think of this [INSERT NAME]
  18. We love you. To show you our appreciation we’re giving you…
  19. I need to ask you a question…

I hope you found this useful. Feel free to model, swipe and deploy these subject lines in your business and let us know how they performed for you.

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